Remote Work

Director, Platform Sales needed at Honor—Remote

Honor is looking for an individual with experience in sales to fill the role of Director of Platform Sales. If you have the requisite skills and tick all the required boxes, Honor would like to hear from you.

The Honor Care Platform combines local care and the most advanced technology to bring the highest quality care to more aging adults.

Honor is the world’s largest home care network with the most advanced care platform. We’re revolutionizing how society cares for older adults, their families, and Care Professionals. Founded in 2014, and now a Series E funded “Unicorn” valued at over $1B, Honor leads the world’s largest home care network with the most advanced care platform. Our August 2021 acquisition of Home Instead has created a global company that’s revolutionizing how society cares for older adults, their families, and Care Professionals.

The Honor Care Platform combines local care, centralized operations, and best in class technology to deliver the highest quality care. This combination of human touch and technology can adapt and be tailored across our multiple home care networks. And it positions Honor to rapidly scale quality care for aging adults worldwide.

Grow at Honor as part of a united team where everyone shows up authentically, shares ideas bravely, and solves complex problems!


Director, Platform Sales


$130,000 – $159,000 annually

Job Schedule

Full Time



About the Role

We are looking for a proactive, outcome oriented Sales professional, who can educate and sell an emerging and innovative service that has the potential to revolutionize the Home Care industry at large. In this role, the candidate will be selling our franchise owners on an alternative operating and business model to run their franchises. The candidate will own relationships with over 100 franchise owners in their territory, nurture relationships and key deals with franchise owners. Our ideal candidate will have proven sales and business development experience in fast paced, high growth environments, ideally selling products that are early in the adoption curve. In addition, strong analytical skill-set and understanding of small business models and command of P&Ls is a must. (Note: this is not a franchise sales (selling franchises) role.)


  • Have a command of industry and owner specific business models – traditional and on Care Platform, to shape their sales pitch
  • Develop compelling pitches, highlighting value propositions for our service to maximizes conversion outcomes, tailored around each prospective franchise owners’ needs
  • Build and nurture relationships with franchise owners in your territories to understand their unique needs and influence adoption
  • Owns deals from “pitch” to close including negotiation and cross-functional alignment with operations, legal and product to meet or exceed targets
  • Independently identify growth opportunities, informed by data analysis, and shape our sales strategy to accelerate adoption of Care Platform
  • Channel feedback from franchise owners constructively to Product and Operation organizations, catalyzing critical Platform improvements and drive future conversion
  • Develop and execute a Quarterly Regional Sales Plan – including goal setting, priorities, campaign schedules, identification of biggest risks and opportunities
  • Drive insights to shape and improve sales processes that improves conversion, franchise owner experience and shorten deal lead time
  • Collaborate with the rest of the GTM team, Marketing, Comms and Creative Services to build content that influences franchise owners and compels them to act
  • Become an evangelist for Care Platform at franchise network or industry events


  • Ambitious, high energy, strategic thinker with experience in start-ups or fast-paced highly entrepreneurial environments; excited to dive into tough problems and drive change in a fast paced environment
  • 7+ years experience in healthcare, technology, and/or services related sales or business development experience
  • 3+ years of direct field sales experience, selling a complex solution, with a proven track record on consistently delivering sales targets
  • Ability to learn new products/services, understand complex legal and regulatory environments and stay current with market trends
  • Experience selling products that are early in the adoption curve strongly preferred
  • Thorough understanding of SMB P&Ls with experience reviewing, assessing, and making recommendations – in particular, SMB P&Ls, required
  • Strong track record of consultative selling – building relationships, negotiating, managing sales pipeline, and closing deals
  • Skilled at cross-functional coordination and influence to drive deals quickly and efficiently across organizations
  • Excellent written and communication skills, proven ability to communicate and manage relationships with executives, small business/franchise owners, and can work effectively with all levels
  • Strong analytical skills required; proficiency with tools such as Looker, SQL and Python a plus
  • Accomplished at rigorously prioritizing competing asks, tasks and projects; obsessively organized and detail oriented
  • Experience in Strategy, Business Operations, Banking or Finance preferred
  • Experience selling to Small Businesses preferred but not required
  • B.A./B.S. degree in technical or business fields; MBA preferred


  • Honor offers equity and 401K with up to a 4% match.
  • We provide medical, dental and vision coverage including zero cost plans for employees.
  • Short Term Disability, Long Term Disability and Life Insurance are fully employer paid with a voluntary additional Life Insurance option.
  • We offer a generous time off program, mental health benefits, wellness program, and discount program.
  • Paid Vacation
  • Matching/Retirement Savings

Required Documents

  1. Resume/CV
  2. Cover Letter

How to Apply

Interested and qualified candidates should kindly CLICK HERE to learn more about the job and the application process.


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Application Deadline

Not specified