Digital and Web Content Manager needed at the University of Derby (UK Visa sponsorship)

The University of Derby is looking to recruit the services of a Digital and Web Content Manager to join their marketing and communications team.

At the University of Derby, we are pushing the boundaries of knowledge to create a better, fairer and more sustainable future for everyone. Our thriving community of researchers, professionals and practitioners are influencing the creation of new knowledge and sharing their expertise. Our students are learning in state-of-the-art facilities. And we are playing a key role in our communities in Derby and Derbyshire.

The University of Derby is an extraordinary place to learn and an incredibly rewarding place to work. We believe that if we attract the right people, motivate them and provide development in a supportive, friendly performance-focused environment, then together we will enjoy continuing success.


Digital and Web Content Manager


£36,725 to £39,800 per annum (for exceptional performers, there is scope for further progression up to £50,600 per annum)

Job Schedule

Full Time


Kedleston Road, Derby Campous, UK.

About the Role

The role of Digital and Web Content Manager is to lead a team of Digital Content Officers to ensure our digital channels, primarily the website, and systems ultimately support the University’s marketing strategy.  You will be responsible to the Head of Digital and Web.

You will focus on maintaining digital systems that support our web functionality and leading content development projects to include progressing our ambitions for greater levels of personalisation, as well as overseeing SEO improvements. A key consideration of this role will involve managing the customer journey through our website and integrating relevant call to action (CTA) points with our customer relationship management (CRM) system to deliver a seamless experience. 


  • Working closely with and supporting the Head of Digital to ensure our digital channels and systems ultimately support the delivery of the marketing strategy.
  • Lead on the management of the workflow of all projects for the Digital & Web team, ensuring all projects are delivered on time, budget and brand and allocating team resource as required.
  • Provide leadership of a small team, driving forward for high performance and excellence in delivery.
  • Maintain and develop digital systems that support our web functionality and content development projects to include progressing our ambitions for greater levels of personalisation, as well as overseeing SEO improvements.
  • Lead on the development of business cases for new or enhanced systems and technology solutions to support our digital delivery, making recommendations to the Head of Digital on best practice and innovations that the University should adopt.
  • Implement and use quality-control methods in order to approve content across digital systems and channels taking an iterative design thinking approach.
  • Provide guidance to the team and colleagues to ensure we optimise website content for search engines and use analytics to support changes to information architecture (IA) and the user interface (UI) that will ultimately benefit UX.
  • Ensure content adheres to Web Content Accessibility Guidelines (WCAG) and data protection requirements and promote best practice in the context of both across the wider organisation.
  • Work with our Web Developers to optimise the website and identify opportunities to personalise the user experience.
  • Maximise opportunities to capture and integrate quality data from our digital channels within CRM.
  • Proactively promote, across the university, the use of CRM technologies to support marketing activity.
  • Take the lead on identifying and working with content producers across the organisation to disseminate best practice, coordinate content activity and share ideas.
  • Deliver continuous improvement methodology to ensure content is planned, checked and reviewed regularly, implementing tracking and monitoring metrics to ensure delivery on time and to quality.
  • Have up-to-date knowledge of digital marketing trends and techniques, ensuring that this is built into ways of working and disseminated across the department as required.
  • Provide regular reports for senior management on projects, workflow, operations and finance.
  • Contribute to campaign development through keeping up-to-date with industry trends.
  • Work closely with colleagues in Finance to ensure budgets – both income and expenditure – are managed effectively.
  • Provide expert input to the key projects in liaison with Design and Digital colleagues – developing and implementing delivery plans and timeframes.


Qualifications and Experience

  • Degree in a relevant discipline or equivalent experience
  • Strong experience and demonstrable success in a similar role involving digital systems and content production with creative ability and technical expertise
  • Experience of managing a team and of driving forward a culture of high performance and continuous improvement
  • Demonstrable experience of writing for the web and developing compelling and impactful content, as well as proof reading and editing experience
  • Experience in co-ordinating digital systems to support the delivery of integrated marketing campaigns
  • Experience in maintaining and developing digital systems to enhance web functionality
  • Experience of leading a digital project which directly supported a strategic marketing goal
  • Experience of monitoring digital systems and website performance, evaluating success against KPI’s and making informed recommendations for improvement
  • Demonstrable experience of using a content management system
  • Experience of managing multiple projects at the same time, delivering to high standards and at pace
  • Experience of brand application in a digital context, working with pre-defined content and design guidelines
  • Experience of building strong working relationships at all levels and effectively managing expectations
  • Experience of working with content producers, web developers, and other departments to coordinate content activity and share best practice

Skills, knowledge & abilities

  • Strong knowledge of current and emerging trends in digital marketing
  • Knowledge of web accessibility and data protection requirements and solutions
  • Technical knowledge of SEO and user journeys
  • A high level of PC literacy across multiple applications and systems
  • Skilled in writing accurate, compelling copy with a strong eye for detail
  • Analysis of data and data patterns with the ability to review and make recommendations aligned to the insight it provides, including using analytics to optimise website content for search engines and user experience
  • Strong communication and inter-personal skills – written and verbal – with proven ability to engage with and influence senior colleagues, and excellent attention to detail
  • Highly organised, with the ability to manage multiple and varied projects at pace
  • Highly organised, with the ability to manage multiple and varied projects at pace
  • Highly responsive to changing priorities, with the ability to act in an agile manner to ensure the highest quality service and outcome
  • Ability to work on own initiative and as part of a team
  • Broad appreciation of modern design, marketing and advertising

Business requirements

  • Willingness and ability to work out of hours, evenings and weekends on occasion, particularly at Open Days/events 
  • Evidence of continuous professional development


  • Competitive pay scales
  • Generous holiday entitlement.
  • Opportunities for further salary progression based on performance
  • Opportunity to join a contributory pension scheme.
  • Opportunity for Visa Sponsorship
  • Important Information
  • This role is eligible for sponsorship under the Skilled Worker Route, we recommend that you assess your individual eligibility before applying for this position.
  • To be eligible for sponsorship you must provide evidence that you hold all essential qualifications listed on the job description. Please note, equivalent experience will not be accepted as evidence of the essential qualifications.

How to Apply

To apply for this exciting position and to learn more kindly CLICK HERE


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Application Deadline

March 17, 2024

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